Nikon Lenswear Vision Food Truck Features Eye Test Menu

In a clever marketing campaign with French agency Altmann+Pacreau, Nikon Verres optiques aka Nikon Lenswear created a food truck, "Vision Food Truck," that has a menu which doubles as an eye test. In order for customers to order, they have to read the menu -- in this case the ingredients of a burger -- and if they fail, they're provided a vision test in an accompanying truck. The menu starts off with the condiments of a burger like lettuce and pickles in large font and slowly gets smaller with i...